Le Chaton: Own online magazine

Assignment and challenge

In order to expand its e-shop and open new brick-and-mortar stores, Le Chaton needed a comprehensive communication strategy that clearly set goals and unifies all internal and external communications. Our job was to devise a strategy that would not only fuel this growth, but also strengthen ties with customers.

Our approach

As part of the communication strategy, we have created a comprehensive set of claims, which the company uses mainly in advertising and PR materials. Furthermore, we focused on developing customer service, a key element for Le Chaton. In order to offer our customers something extra, we designed Le Chaton magazine, which contains a wide range of lifestyle articles.

Our cooperation with Le Chaton also includes the implementation of special events, including our own fashion photo shoot. Unique photos, presenting current collections of underwear, the company uses for marketing purposes.

Result and impact

The successful implementation of the communication and marketing strategy allowed the Le Chaton brand to significantly strengthen its position in the luxury lingerie market. Own online magazine has become a valuable tool for building customer loyalty and deepening their relationship with the brand. Regular publication of lifestyle articles not only increases site traffic, but also creates added value for female readers.